When it comes to supporting your merchant clients, one thing is certain: they’re always looking for ways to grow their business, keep costs down, and serve their customers better. Enter The Small Business Advantage Program, a dual pricing solution designed to do just that. It’s not just another pricing model; it’s a game-changer for merchants feeling the pinch of rising card processing fees. And as a partner, you hold the key to introducing this solution to the businesses that need it most.
If you're wondering how to position this program to your clients, let's break it down together. We'll explore the benefits of dual pricing, why The Small Business Advantage Program is a stand-out solution, and how you can help merchants see how it puts profits back in their pockets.
Why Dual Pricing Works
At its core, dual pricing is straightforward and effective. Merchants offer two prices for every transaction in their terminal—a cash price and a card price. Customers get the transparency they crave and the choice that many will appreciate. Merchants, on the other hand, save a chunk of change they'd previously spent on card processing fees. It's a win-win scenario, and as a partner, you get to set the stage for that success.
This approach is especially powerful in its ability to offset rising costs without alienating customers. With The Small Business Advantage Program, merchants enrolled in the program pay zero card processing fees. Yes, you read that right—zero. This means more money stays in their hands to fuel the things that really matter, like upgrading their business, hiring top-notch employees, or investing in better customer experiences.
Why Your Clients Will Love This Program
You know your clients better than anyone. They’re busy, overworked, and juggling a million priorities. The last thing they want is a complex system that requires hours of explanation or implementation. That’s why The Small Business Advantage Program is designed with simplicity and success in mind. It’s easy to understand, implement, and, most importantly, helps businesses start saving almost immediately.
Here’s why your clients will love this program:
- Keeps Their Hard-Earned Money
This might be the biggest draw—businesses can slash up to 80-90% of their processing fees, depending on their transaction volume. Over time, those savings add up to thousands (or more), allowing merchants to focus on what truly matters—serving customers and growing their business.
- A Free Plug-and-Play Terminal
Merchants want tech that’s reliable and user-friendly, and these terminals check all the boxes. The program provides a terminal at no cost. Setup takes minutes—just plug it in, and it’s ready to go.
- Transparent, Flexible Pricing
No confusing tiers, no hidden fees, and no long-term contracts. Merchants love the flexibility this program offers. They’re free to stop at any time without penalties, and there’s no need to worry about sneaky surprises on their invoices. For low-volume accounts, there’s a manageable $25 monthly minimum, which ensures even the smallest merchants can participate.
- Helps Them Focus on What Matters
With lower operating expenses, your clients can redirect their attention to the things that truly make a difference—serving their customers, growing their brand, and improving their operations. No more stressing over mounting processing fees.
Tips for Pitching Dual Pricing to Clients
We get it—introducing a new concept to clients can feel like a challenge. But it’s all about keeping it simple and making it relatable. With just a few conversational tweaks, you can make dual pricing sound like the no-brainer it is.
- Start with the Pain Points
“Are card processing fees cutting into your profits each month?” This simple question gets right to the heart of their frustration. Once they nod in agreement (because they will), you can seamlessly pivot to how The Small Business Advantage Program offers a tangible solution.
- Focus on the Benefits
Highlight how the program puts profits back in their pockets. Paint a picture for them. “Imagine being able to upgrade your equipment or spend more on marketing, all because you’re saving thousands on processing fees. That’s what this program can do for you.”
- Keep It Simple
Explain that cash-paying customers will now enjoy a slight discount, while card-paying customers will pay the price merchants once covered with processing fees. There’s no need to overthink it.
Supporting Your Clients Every Step of the Way
One of the best parts about being a partner is that you’re not just offering a product—you’re providing a solution that changes the game for small businesses. And the support doesn’t stop after the pitch. Both you and your clients will have access to resources that make the transition to dual pricing seamless.
Whether it’s walking them through the setup process, helping them optimize their messaging for customers, or troubleshooting concerns along the way, we’re here to have both your back and theirs.
The Opportunity Ahead
By introducing merchants to a program like The Small Business Advantage Program, you’re not just solving a problem—you’re giving them an advantage. You’re helping to level the playing field and showing them how to prioritize the growth of their business over unnecessary expenses.
And here’s the best part for you as a partner—when your clients thrive, so do you. Every merchant you connect with this program means stronger partnerships and long-term trust.
When you make dual pricing a part of your toolkit, you’re giving your clients the chance to save money, grow their business, and focus on what truly matters. That’s the kind of value that keeps partnerships strong and thriving.
It’s time to put profits back where they belong—in your clients’ pockets.